Author Websites

Whether you're a seasoned author or just starting your writing journey, I want to share something that could make a huge difference in your career: having an author website.

You might be thinking, "Do I really need a website? Can't I just rely on social media or my publisher's page?" While those tools are helpful, they’re not enough. An author website is your digital home—a place where readers, agents, publishers, and the media can find you, learn about your work, and connect with you on a deeper level.

Let me explain why having an author website is non-negotiable in today’s publishing landscape—and how it can add immense value to your career.

1. Your Website is Your Professional Hub

Think of your author website as your online business card. It’s the one place where you have complete control over your brand, your message, and how you present yourself to the world.

For example, take a look at Neil Gaiman’s website (neilgaiman.com). It’s simple, elegant, and reflects his unique voice as an author. It’s where fans can find his books, blog, events, and even contact information. It’s a one-stop shop for everything Neil Gaiman-related.

Without a website, you’re relying on third-party platforms (like Amazon, Facebook, or your publisher’s site) to represent you. But what if those platforms change their algorithms or shut down? Your website is the one thing you own outright, and it’s always there for your audience.

2. Build a Direct Connection with Your Readers

Social media is great for engagement, but it’s not a substitute for a website. Platforms like Instagram or Twitter are noisy, crowded spaces where your posts can easily get lost. Your website, on the other hand, is a quiet, focused space where readers can truly connect with you.

For instance, J.K. Rowling’s website (jkrowling.com) is a treasure trove for fans. It includes updates about her books, her philanthropic work, and even a section where she answers fan questions. This kind of direct connection fosters loyalty and keeps readers coming back for more.

Your website can also include a newsletter sign-up form (like the one you’re reading now!). This allows you to build an email list, which is one of the most powerful tools for staying in touch with your audience. Unlike social media followers, your email list is yours forever—no algorithms, no distractions.

3. Showcase Your Work and Build Credibility

An author website is the perfect place to showcase your books, awards, reviews, and media features. It’s your chance to prove your credibility and establish yourself as a professional.

Take Roxane Gay’s website (roxanegay.com), for example. It’s clean, professional, and highlights her books, essays, and speaking engagements. It also includes a press kit, making it easy for journalists and event organisers to find the information they need.

If you’re a new author, a website can help you build credibility even before your first book is published. You can share your writing journey, post excerpts, or blog about your process. This not only builds anticipation for your work but also shows potential readers and publishers that you’re serious about your craft.

4. Boost Your Discoverability

Did you know that many readers, agents, and publishers Google authors before deciding to engage with them? If you don’t have a website, you’re missing out on a huge opportunity to be found.

A well-optimised website can improve your search engine rankings, making it easier for people to discover you. For example, if someone searches for “[Your Name] + author,” your website should be the first result.

Stephen King’s website (stephenking.com) is a great example of this. It’s optimised for search engines, so when fans look for information about his books or upcoming releases, they land right where he wants them to.

5. Adapt to the Changing Publishing Landscape

The publishing industry is constantly evolving, and authors need to adapt to stay relevant. A website gives you the flexibility to pivot as needed.

For example, during the pandemic, many authors used their websites to host virtual events, share free resources, or connect with readers in new ways. Celeste Ng (celesteng.com) used her website to promote virtual book clubs and discussions, keeping her audience engaged even when in-person events weren’t possible.

Your website can also evolve as your career grows. Whether you’re adding new books, branching into different genres, or exploring new formats (like audiobooks or podcasts), your website can grow with you.

How to Get Started

If you don’t already have a website, don’t worry—it’s easier than you think! You don’t need to be a tech wizard or spend a fortune to create a professional-looking site. Platforms like Squarespace, Wix, or WordPress offer user-friendly templates that you can customise to suit your brand.

Here’s what your website should include:

• A clear bio that highlights your credentials and personality

• A list of your books with links to purchase them

• A blog or news section to share updates

• A contact form or email address

• A newsletter sign-up form

If you would rather have a tech wiz build one for you we have an amazing website designer and developer. We’ve built lots of authors websites and would be very happy to give you a quote.

Just reply with the words “author website” for more details.

Patrick ✌️